Module 01
Pixel Inventory
18
Pixel discovery, account-ID validation, version freshness, duplicate pixel IDs across pages.
DiscoveryAccount IDVersions
AD PIXEL & PLATFORM VALIDATION
Every ad pixel, every page, every consent state.
74 checks across 4 modules covering Meta, TikTok, LinkedIn, Pinterest and Google Ads.
pixelaudits.com · live audit
▲Meta pixel firing on reject-all4s ago
✗TikTok event_id missing on Purchase11s ago
▲Two LinkedIn Insight tags on same page18s ago
✗Pinterest pixel sending raw email (not hashed)25s ago
74
validation checks
4
audit modules
5+
ad platforms
how it works
Three layers of evidence.
Configuration alone lies — what's there isn't always what fires. We pair the source of truth with live execution data and version history, so every finding has receipts.
L1 · INVENTORY
Find every pixel.
Scan the page graph for known and unknown pixel hosts. Map each request to its platform, account ID and triggering page.
L2 · FIRING
Watch them fire live.
Replay priority pages with consent granted, denied and partial. Capture exact event payloads hitting each ad platform.
L3 · COVERAGE
Match against what should fire.
Check every conversion event has a matching pixel call, dedupe is wired through CAPI, and no platform receives PII it shouldn't.
audit coverage
4 modules. 74 checks.
Every check ties back to a specific failure mode our team has seen in production. No filler. No “best practice” tax. Run the suite or pick a module — both are first-class.
Module 02
Event Coverage
22
Standard events present, parameters complete, value/currency on every commerce event.
Standard eventsParamsCurrency
Module 03
Dedupe & CAPI
18
Client/server dedupe via event_id, CAPI match-quality scores, advanced matching parameters.
Event IDCAPIMatch quality
Module 04
Consent Compliance
16
Pixel firing aligned with consent state, no fire on reject-all, advanced matching gated correctly.
Consent gateReject-allAM gating
sample findings
A taste of what typically surfaces.
Pulled from real reports (anonymised). Every finding includes evidence — a screenshot, a request trace, a JSON snippet — and a clear explanation of why it matters.
most-flagged · last 30 daysacross 2003 audits
01Meta pixel firing on reject-all
02TikTok event_id missing on Purchase
03Two LinkedIn Insight tags on same page
04Pinterest pixel sending raw email (not hashed)
05Google Ads phone conversion not deduped
the rest of the suite
One engine. Many audits.
Every tool reads its own surface but shares the same crawler, evidence store and report format. Run them independently or stitch them into a single integrity report.